Design for Speed
Build for Scale

We drive immediate impact and lasting growth through agile strategies and execution that remove guesswork, combining speed with scalable foundations.

What We Do:

  • We drive awareness and trial through initiatives built on a fresh category perspective and a deep understanding of consumer needs and emotional triggers within key usage occasions.

  • We turn awareness into action with an unexpected brand narrative that powers cross-channel creative optimized for engagement and conversion in real-time.

  • We maximize ROI with data-driven targeting that sharpens as consumers engage to ensure efficiency and sustained growth.

How We
Do It:

  • We rapidly distill complex information into clear insights that pinpoint barriers and uncover actionable growth opportunities.

  • We turn insights into action with senior-level commercial expertise and hands-on execution to drive measurable results faster, without wasted spend or guesswork.

  • We launch fast with agile testing, real-time feedback, and iterative development to ensure market-ready solutions that scale.

We are fractional marketing partners integrating storytelling and performance marketing to turn strategy into results—faster.

SERVICES

    • Define brand positioning with market, competitive, and user insights to ensure traction and long-term growth.

    • Strengthen go-to-market success by aligning strategy, storytelling, and user engagement for measurable impact.

    • Optimize digital performance to accelerate marketing impact.

    • Refine marketing strategies with stakeholder insights for faster, smarter decisions.

    • Prioritize high-impact initiatives with actionable recommendations that balance short-term wins and sustainable growth.

    • Uncover growth opportunities through user, product, and channel insights to drive strategic action.

    • Refine user journey messaging to deepen engagement and brand relevance.

    • Amplify brand impact with a cohesive narrative and unified visual/verbal identity.

    • Integrate content strategy to balance sales and brand equity across physical and eCommerce channels.

    • Embed cross-functional plans that accelerate seamless execution.

    • Increase conversion with strategies tailored to high-value customer segments.

    • Maximize ROI with precision targeting, and conversation optimization that scales for sustained growth.

    • Automate user journeys to enhance efficiency, engagement, and conversion.

    • Turn performance insights into improved action through robust tracking, analysis, and shared learnings.

    • Expand high-impact initiatives across markets and teams to scale success.

“The most powerful marketing starts with uncovering the story that only your brand can tell.”

Ken Krasnow, Founder

“Hiring K2 was the best investment I could have made. They joined at exactly the right time, refining our marketing strategy to be hyper-specific and relevant to both consumers and customers. The result? A high-impact launch and stronger customer alignment on shopper strategies.”

- President CPG Food Company

“K2 is one of the most passionate, logical, and fun marketing teams I’ve worked with. During our eight-week branding project, they brought proven tactics and methodologies to clarify and define our brand value proposition. K2 stepped up, leading brainstorming sessions that turned ideas into action.”

- Vice President CPG Food Company

“K2 has been instrumental in refining our go-to-market and brand strategies. Their collaborative, methodical approach, combined with their ability to quickly assimilate our brand concept and consumer engagement objectives, enabled us to develop highly relevant content and cost-efficient activation plans.”

- President CPG Company

Let’s turn ideas into action

No slides, no pitch. Just a smart conversation about what’s possible for your brand.