PROVEN GROWTH DRIVER

Ken

Krasnow

FUNCTIONAL LEADERSHIP EXPERIENCE

  • Brand Management

  • Digital Marketing Transformation

  • Corporate Venture Capital

  • Product Innovation at Scale

  • Omnichannel Planning & Implementation

  • Performance Management & Measurement

– Appointed CMO of Dr. Praeger’s by Vestar Capital, after success at their portfolio company, Sun Products and Henkel.


– Part of leadership team that sold Sun Products to Henkel for $3.5 billion. Subsequently, hired by Henkel to lead all communication groups.


– Improved Henkel return on ad spend from $0.75 to $6.00.


– Created and sold-in the Walmart Year of Dew generating $90 million incremental sales for Mountain Dew while at PepsiCo.


– Led marketing for Pepsi-Cola’s New Business Team while at Omnicom, securing 14 new account wins resulting in a 17-year tenure in PepsiCo marketing.

HIGHLIGHTS

Iconic and Emerging Brand Builder

Proven success spanning global enterprises and startups

K2 Team

Brand Experts & Platform Wizards—
Tailored to Your Needs

Founder

Ken Krasnow

Drives brand growth through positioning, content strategy, and omnichannel execution.

Chief Creator Officer

Ashley Rudder

Deutsch NY CCO demonstrates how the strategy can creatively come to life via ideas and media channels.

Social Media Specialist

Madeline Scalzi

Accelerates brand engagement through content, partnerships, and community building.

Senior Planner

Danielle Howe

Identifies brand insights and GTM framework. Owns the initial brand approach via our sprint.

Innovation Strategist

Andrew Scheurer

Fuels client growth through product and packaging innovation strategy.

General Management Strategist 

Bruce Weiss

Creates go-to-market strategies across brand, R&D, sales & operations. 

Beth Lutz

Consumer Research

Directs research to inform strategy and creative direction.

Let’s turn ideas into action

No slides, no pitch. Just a smart conversation about what’s possible for your brand.